• World
  • Business
  • Health
  • Politics
  • Science
  • Sports
  • Tech
  • Travel
Facebook Twitter Instagram
  • Home
  • About us
  • contact us
  • Privacy policy
  • Terms and conditions
Facebook Twitter Instagram
Ediwinaussie
  • World
  • Business
  • Health
  • Politics
  • Science
  • Sports
  • Tech
  • Travel
Ediwinaussie
Home » If the Nothing Phone 1 isn’t cheap, it will fail
Tech

If the Nothing Phone 1 isn’t cheap, it will fail

March 26, 20223 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Share
Facebook Twitter LinkedIn Pinterest Email

Nothing is promising a “fast and smooth” software experience, a skin based on pure Android, and an “iconic” design. In case you forgot, 2014’s OnePlus One was touted as having a “fast and smooth” experience, a skin that was close to stock Android, and a standout design of its own (that sandstone texture). But there’s one area where Nothing absolutely needs to take inspiration from the OnePlus One, and that’s the pricing strategy. A misstep there might make or break Nothing’s aspirations.

Go cheap or go home

OnePlus One back texture and camera detail

Kris Carlon / Android Authority

People have inevitably drawn comparisons between OnePlus and Nothing, given Pei’s involvement in both brands’ rise to fame as well as the aforementioned parallels between the OnePlus One and Nothing Phone 1. The former is still fondly remembered for its absolutely crazy $299 price tag back in 2014, and we hope the latter will emulate that piece of the strategy too.

Sure, smartphone prices have stratospherically climbed since then due to inflation, supply chain issues, and more powerful (and expensive) processors. But coming in under the competition is still a common strategy for new brands entering the market and hoping to disrupt it. Huawei did this with its Ascend P1 and Ascend P6, Realme did it with the Realme 1, Xiaomi did it with the Mi 1, and yes, OnePlus did it too.

Nothing could learn from the likes of Xiaomi, Huawei, and others who all started out at a low price.

Undercutting rivals is a tried-and-tested way for brands to gain a foothold in a market and generate interest and sales. It also reduces the risk for people who are buying into an unknown company. And every newcomer has increased its phones’ prices over the years once it established itself.

So it only makes sense for Nothing to take this same price-conscious approach — unless it wants to go the way of the Red Hydrogen One and Amazon Fire Phone and be a one-hit-wonder. Even Essential, with all the hype and excitement, stumbled with the $700 Essential Phone. Admittedly, the phone wasn’t terribly priced for 2017, but it received a $200 price cut in the months after launch nonetheless. Nothing shouldn’t take that risk.

Even if Pei is talking a big game by positioning the brand as an Apple competitor and a market disruptor, Nothing doesn’t have the halo or accrued good-faith credit of an established smartphone maker. Stratospheric prices might make the Phone 1 an aspirational device for many enthusiasts, but low prices will get them to open their wallets. And when you’re a “baby” company, you want sales figures, not aspirations.

Does the Nothing Phone 1 need to be cheaper than rivals?

164 votes

Cheap or affordable, those are the only options

If a premium experience can’t rhyme with a $299 price tag in 2022 — and for good reason — there’s still room for Nothing to be appealing and competitive at higher, but still affordable prices.

The smartphone market has matured in a big way since the OnePlus One’s launch, owing to the rise of ultra-premium flagships and quality mid-rangers. This has created a gap for affordable all-around flagships that are more than just mediocre phones with high-end silicon.

The Nothing Phone 1 could therefore be well-positioned to fight the Pixel 6 and pick up where older affordable flagships like the OnePlus One left off. That is if Nothing gets the price right and is indeed offering a flagship-level proposition.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Michael Christopher

Related Posts

The man who built his own ISP to avoid huge fees is expanding his service

August 11, 2022

Medical simulation platform FundamentalVR raises $20M to help surgeons learn through VR – TechCrunch

August 11, 2022

Ethereum's third and final proof-of-stake test merge goes live on the Goerli test network, a dress rehearsal for the eventual mainnet merge planned in September (Vishal Chawla/The Block)

August 11, 2022
Add A Comment

Leave A Reply Cancel Reply

We are social
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Highlights
Business

Omicron BA.2.75 Centaurus variant topped BA.5 in India and ‘may prevail’ elsewhere

By Michael ChristopherAugust 11, 20220

The only Omicron sub-variant with its own name may become the next globally dominant strain…

Sovos Brands 8.5M share secondary priced at $14.00

August 11, 2022

Nocera prices 1.88M unit offering at $3.50

August 11, 2022

The man who built his own ISP to avoid huge fees is expanding his service

August 11, 2022

Subscribe to Updates

Get the latest creative news from newspluck.

Categories
  • Business (9,725)
  • Health (768)
  • Politics (6,653)
  • Science (1,267)
  • Sports (6,136)
  • Tech (8,106)
  • Travel (207)
  • World (7,819)

https://t.ly/LZ9H

 

https://bit.ly/3Qu8z4K

 

https://rb.gy/b3yxgn

 

https://tinyurl.com/2p99krhh

 

https://tinyurl.com/2p99krhh

 

https://www.libeluladorada.com/profile/henri/profile

Categories
  • Business (9,725)
  • Health (768)
  • Politics (6,653)
  • Science (1,267)
  • Sports (6,136)
  • Tech (8,106)
  • Travel (207)
  • World (7,819)

Subscribe to Updates

Get the latest creative news from newspluck.

Latest Posts

Omicron BA.2.75 Centaurus variant topped BA.5 in India and ‘may prevail’ elsewhere

August 11, 2022

Sovos Brands 8.5M share secondary priced at $14.00

August 11, 2022

Nocera prices 1.88M unit offering at $3.50

August 11, 2022
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Home
  • About us
  • contact us
  • Privacy policy
  • Terms and conditions
© 2022 Designed by newspluck

Type above and press Enter to search. Press Esc to cancel.